The Goose Behind the Oven
I grew baking with my grandma and my mom, and it quickly became my favorite hobby. From the start I loved experimenting with new recipes, especially when life got stressfull. When my heart horse suddenly passed, I poured that time and love into the kitchen. At that time I was pursuing a career in neuropsychology, hoping to make an impact on peoples lives. But I realized I could make a difference now, and hopeful a more impactful one, through community connection, and raising awareness for causes that matter. Silly Goose Bakery became the bridge between two dreams; pursuing my passion of baking while spreading awareness and starting meanigful conversations.
Our Philosophy
Family First
Silly Goose Bakery started with family, and rooted in the belief that connection matters. I Want to bring people closer over a plate of treats, and open the door to meaningful conversations.
Make a Bigger Difference on A Smaller Scale
Each month, Silly Goose Bakery supports a charity that has a personal connection or supports the community in someway. While also starting conversations about the specified charity.
50% of all profits go directly to that organization, and 100% of profits from the monthly special flavors are donated as well.
It’s a small bakery with a big heart — and every purchase helps make an impact.
September: National Suicide Awareness Month
-Suicide is the 10th leading cause of death in the US
- In Wisconsin suicide is the 8th leading cause of death, with individuals ages 45-54 experiencing the highest rate.
- In 2024, there were 48,824 suicide-related deaths
- In 2024, and estimated 2.2M people attempted suicide.
-Suicide-related deaths were four times higher among males (38,977) compared to females (9,847).
- Suicide is the second leading cause of death among youth and young adults ages 15-34, with a rate of 15.2 per 100,000.
- Over 90% of people who die by suicide have experienced a mental health condition, often undiagnosed or untreated.
Statistics according to American Foundation for Suicide Prevention.
September is National Suicide Awareness Month, a reminder that mental health affects many individuals, families, and communities. Suicide is often surrounded by silence, but awareness helps break that silence and encourages people to reach out, connect, and feel seen. Suicide is also complex, but research shows that open conversation, early support, and accessible mental health resources can reduce risk. Most people who struggle with suicidal thoughts do not want to die, they want relief from emotional pain. Talking about suicide does not increase risk; it increases safety, connection, and understanding. Awareness helps communities recognize warning signs, reduce stigma, and support individuals before a crisis occurs.
This month, Silly Goose Bakery will be donating 50% of profits from regular flavors and 100% of profits from special flavors to NAMI Chippewa Valley.
NAMI Chippewa Valley NAMI Chippewa Valley is a local nonprofit dedicated to supporting individuals and families affected by mental illness. They provide free peer‑led support groups, educational programs, and community outreach to help people feel understood, connected, and supported. Their work centers on connection, compassion, and advocacy, making mental health resources more accessible throughout the Chippewa Valley. NAMI’s mission is to ensure that no one has to navigate mental health challenges alone and that conversations about mental wellness are welcomed in every community.
Learn more at https://www.namicv.org/
Donation FAQ
Do Charities Change?
Yes, every month there is a new featured charity. Each organization is chosen to align with community needs, personal connections, or causes that desearve attention.
Can I Donate Directly?
Absolutely. If you’d like to support the organization beyond your purchase, you can donate directly through their website. For September, visit namicv.org.
Where do Donations go?
All donations go directly to the featured organization of the month. For September, profits support NAIM Chippewa Valley, a local nonprofit providing mental health education, support groups, and community outreach.
Can I Suggest a Charity
Yes — we welcome community suggestions. If there’s an organization you care about, email us and we’ll gladly consider it for a future month.